How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
| Autor: | Praveen K. Kopalle, Aradhna Krishna, Uday Rajan, Yu Wang |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | International Journal of Research in Marketing. 39:947-966 |
| ISSN: | 0167-8116 |
| DOI: | 10.1016/j.ijresmar.2022.01.003 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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