The Neon Swan Effect: Anticipated Responses to Competitive Moves
Autor: | Shu-Jung Sunny Yang, Yan Emma Liu |
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Rok vydání: | 2012 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2012:10484 |
ISSN: | 2151-6561 0065-0668 |
DOI: | 10.5465/ambpp.2012.10484abstract |
Popis: | The research advances the action-oriented perspective on effective strategy. Competitive dynamics research suggests that a firm’s profit will decrease facing rival responses while anecdotal evidenc... |
Databáze: | OpenAIRE |
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