The service environment: functional or fun? Does it matter?

Autor:	Sacha Joseph-Mathews, Mark A. Bonn
Rok vydání:	2009
Předmět:	Service (business) Consumerism media_common.quotation_subject Geography Planning and Development Advertising Tone (literature) Originality Tourism Leisure and Hospitality Management Perception Atmospherics Sociology Marketing Consumer behaviour Tourism media_common
Zdroj:	International Journal of Culture, Tourism and Hospitality Research. 3:187-192
ISSN:	1750-6182
DOI:	10.1108/17506180910980500
Popis:	PurposeThe purpose of this editorial is to introduce the reader to three papers discussing the role of atmospherics within predominantly hedonic service settings.Design/methodology/approachThis editorial introduces the papers in this special section.FindingsAtmospherics plays a significant role in determining how consumers and patrons perceive and interpret hedonic services.Originality/valueThe first study examines how atmospherics can impact the overall meanings patrons attach to visiting a hedonic facilities. The second study looks at the role of promotional materials on setting the tone for fringe festivals. The third study investigates the role of atmospherics in green consumerism.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9071878a36813c9760a7d4fbfc4b650e https://doi.org/10.1108/17506180910980500 Zobrazit plný text záznamu