Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia

Autor: Hazel D. Jovita, Jainuri Jainuri, Tri Sulistyaningsih, Salahudin Salahudin, Achmad Nurmandi
Rok vydání: 2021
Předmět:
Zdroj: Journal of Nonprofit & Public Sector Marketing. 34:421-450
ISSN: 1540-6997
1049-5142
DOI: 10.1080/10495142.2021.1874590
Popis: This study evaluated the branding of a slum project as a social marketing initiative to transform the Jodipan slum area into a tourism village in the city of Malang. An action–evaluation research p...
Databáze: OpenAIRE