Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia
Autor: | Hazel D. Jovita, Jainuri Jainuri, Tri Sulistyaningsih, Salahudin Salahudin, Achmad Nurmandi |
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Rok vydání: | 2021 |
Předmět: | |
Zdroj: | Journal of Nonprofit & Public Sector Marketing. 34:421-450 |
ISSN: | 1540-6997 1049-5142 |
DOI: | 10.1080/10495142.2021.1874590 |
Popis: | This study evaluated the branding of a slum project as a social marketing initiative to transform the Jodipan slum area into a tourism village in the city of Malang. An action–evaluation research p... |
Databáze: | OpenAIRE |
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