| Autor: |
Stanislaw Wrycza, Dorota Buchnowska |
| Rok vydání: |
2006 |
| Předmět: |
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| Zdroj: |
Advances in Information Systems Development ISBN: 9780387308340 |
| DOI: |
10.1007/978-0-387-36402-5_50 |
| Popis: |
It has been demonstrated in numerous studies that CRM implementation is beneficial in terms of higher revenues and lower costs (Aberdeen Group 2004: Thompson 2004) However, many potential CRM users in Poland are discouraged by high implementation costs and a high proportion of abortive implementations. Managers complain about lack of best practices that might convince them about the advisability of their strategy. The high failure rate in CRM implementation (Hellweg 2002) is often the result of the fact that the firms responsible for implementation lack an adequate and proven methodology. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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