| Autor: |
Jennifer Landura, Caroline Lagarde, M. Wayne DeLozier |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319130835 |
| DOI: |
10.1007/978-3-319-13084-2_62 |
| Popis: |
This paper presents a follow-up analysis to the Reid, King, and Wyant (1994) study using the~ methods they used to study gender portrayals in modern cigarette and alcohol advertising. Students content analyzed 394 unduplicated ads from I993- I994 issues from the same II magazines years later. The analysis revealed that advertisers still view women as decorative/sexual objects and men as the bread-earners. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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