Autor:	Paul Herbig, Jim Golden, John Milewicz
Rok vydání:	1994
Předmět:	Marketing media_common.quotation_subject Credibility Quality (business) Business Reputation media_common
Zdroj:	Journal of Business Research. 31:23-31
ISSN:	0148-2963
DOI:	10.1016/0148-2963(94)90042-6
Popis:	Previous studies of a firm's reputation have either confirmed its existence as an influence agent or described in general terms its effects upon other attributes (quality, price, advertising, etc.). This study attempts to quantify the reputation concept through a competitive evaluation. The competitive credibility model of reputation building is formulated and tested through simulation. Results are reported and discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8fef29d09806ae79386e3f6c3fb761cf https://doi.org/10.1016/0148-2963(94)90042-6 Zobrazit plný text záznamu