An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA)

Autor:	Arun Kaushal, Pallavi Dogra
Rok vydání:	2021
Předmět:	Marketing Entertainment Medical education endocrine system diseases Age groups Visual Basic for Applications Day to day Psychology human activities
Zdroj:	Journal of Promotion Management. 27:673-696
ISSN:	1540-7594 1049-6491
DOI:	10.1080/10496491.2021.1880519
Popis:	Voice-based assistants (VBA’s) are extensively utilized by all the diverse age groups to manage their day to day activities and entertainment purposes. Still, the factors which encourage individual...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8fed34f9edbb0a7cb7fa97c844b4cd9f https://doi.org/10.1080/10496491.2021.1880519 Zobrazit plný text záznamu