Meaning and Social Contagion: The Impact of Belief Interdependence on Diffusion
| Autor: | James P. Houghton, Daniel DellaPosta, Jon Atwell |
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| Rok vydání: | 2019 |
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| Zdroj: | Academy of Management Proceedings. 2019:17590 |
| ISSN: | 2151-6561 0065-0668 |
| DOI: | 10.5465/ambpp.2019.17590symposium |
| Popis: | The diffusion of beliefs is often studied by analogy to viral contagion or product adoption. However, beliefs (and the practices they lead to) have meaning, and interact with one another as they di... |
| Databáze: | OpenAIRE |
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