The Traditional Explanation for Resistance Versus Attitude Accessibility

Autor: Chasu An, Monica Ferguson, Heather Horton, Kimberly A. Parker, Michael Pfau, Joshua Compton, Yuri Malyshev, Elaine M. Wittenberg
Rok vydání: 2004
Předmět:
Zdroj: Human Communication Research. 30:329-360
ISSN: 1468-2958
0360-3989
DOI: 10.1111/j.1468-2958.2004.tb00735.x
Popis: This investigation compared the traditional explanation for the way inoculation confers resistance to influence with an alternative rationale for resistance based on attitude accessibility. Four hundred forty-three participants took part in the investigation in four phases spanning 54 days. The combined multiple regression and structural equation modeling results suggest that the traditional and alternative explanations for the way that inoculation confers resistance involve separate processes; counterarguing and accessibility appear to be distinct tracks en route to resistance, but the two explanations also are overlapping processes in which elicited threat plays an integral role.
Databáze: OpenAIRE