Examining Chinese adult children’s motivations for traveling with their parents
| Autor: | Songshan (Sam) Huang, Mao-Ying Wu, Liusu Yi, Philip L. Pearce, Wangfei Wang |
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| Rok vydání: | 2018 |
| Předmět: |
Strategy and Management
Compensation (psychology) media_common.quotation_subject 05 social sciences Chinese market Novelty Social environment Transportation Development Pleasure Expression (architecture) Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Young adult Dream Psychology human activities Social psychology 050212 sport leisure & tourism media_common |
| Zdroj: | Tourism Management. 69:422-433 |
| ISSN: | 0261-5177 |
| Popis: | This study examines Chinese adult children’s holiday travel with their parents as a unique type of family travel. A netnographic examination of 158 detailed online blogs was conducted to explore the adult children’s motivations for taking such travels. The results of the netnographic study revealed that the motivations for traveling with their parents by Chinese young adults include health and recovery, novelty and knowledge, commemoration and celebration, dream fulfillment, family togetherness and relationship, compensation and reward, expression of filial piety, escape and relaxation, and pleasure seeking. These motivations can be classified as parent-oriented motivations, family-oriented motivations and self-oriented motivations. The study identifies features of the adult children-senior parents’ travel market and offers insights about the continuity of family roles in the social context of an aging Chinese society. Marketing implications for this growing Chinese market are provided. |
| Databáze: | OpenAIRE |
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