Enhancing Cross Cultural Communication In The Marketing Classroom: A Case Approach

Autor:	Connie B. Budden, Tará Burnthorne Lopez, Michael C. Budden
Rok vydání:	2017
Předmět:	Class (computer programming) Management development Process (engineering) Teaching method Cross-cultural communication Marketing Psychology Intercultural communication Cultural competence Purchasing
Zdroj:	Journal of International Education Research (JIER). 13:45-50
ISSN:	2158-0987 2158-0979
DOI:	10.19030/jier.v13i1.9970
Popis:	The importance of effective communication skills in the workplace is widely documented and recognized as a success factor in many fields of endeavor. As the workplace becomes more diverse and more global in nature, the ability to communicate across cultures is gaining in importance. A class exercise in which Panamanian educators and US students cross-interviewed each other is discussed with regard to its perceived impact on the communication process and on its ability to enlighten students on shopping behaviors of persons from another culture.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8eed35d0a5d308d8e394341612832473 https://doi.org/10.19030/jier.v13i1.9970 Zobrazit plný text záznamu