Motives For Purchase of Skin Care Product Users (Phenomenology Study on Women in DKI Jakarta)

Autor:	Luthfi Aulia Faza, Prima M Agustini, Siti Maesaroh, Andri Cahyo Purnomo, Efa Ayu Nabila
Rok vydání:	2022
Předmět:	General Materials Science
Zdroj:	ADI Journal on Recent Innovation (AJRI). 3:139-152
ISSN:	2686-0384 2685-9106
DOI:	10.34306/ajri.v3i2.520
Popis:	This study aims to analyze the purchasing motives of users of skin care products, and is a phenomenological study of women in DKI Jakarta. To find out this motive, researchers used a qualitative approach, which aims to explore the true meaning of women's motives for buying skin care products. The data used for this study are primary data and secondary data. The results of a research analysis using in depth interviews with women in DKI Jakarta who bought skin care products, that they made skin care purchases with Hedonic Shopping motives. Motivations for women in DKI Jakarta using skin care products were motives, namely Adventure shopping and Social Shopping, while utilitarian Shopping motivation is motivation needs.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8eddfd2509a654549316c6df6c5a2d73 https://doi.org/10.34306/ajri.v3i2.520 Zobrazit plný text záznamu