A Perception and Effective Advertising Planning on Government Policy Advertising

Autor:	Ji Hye Kim, Kim Byounghee, Youngkon Sohn
Rok vydání:	2017
Předmět:	Perception media_common.quotation_subject Public policy Advertising Business Media planning media_common
Zdroj:	Journal of Practical Research in Advertising and Public Relations. 10:42-65
ISSN:	2005-2618
DOI:	10.21331/jprapr.2017.10.4.002
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8e66f25b787ca4c87fdeaad777fb1f21 https://doi.org/10.21331/jprapr.2017.10.4.002 Zobrazit plný text záznamu