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PurposeThe purpose of this paper is to discusses people's images of public libraries, and whether or not they constitute a barrier to institutional change.Design/methodology/approachThe paper is based on two studies carried out in two Norwegian cities, Drammen and Oslo, where this is a current topic. Focus is on discerning conservative and liberal attitudes of what a library is, and how such attitudes affect people's perception of change. How the library's social role is viewed by the informants is also considered. In total, nine focus groups were interviewed. In Drammen, two user groups and two non‐user groups with younger (18‐39) and older (40+) participants. The same was the case in Oslo, with one additional expert group. Each group contained 6 participants, giving a total of 54 respondents.FindingsThe informants had many thoughts regarding what a library is and should be, and drew a picture of the public library as a complex institution with many tasks. They had many ideas for library developments, especially regarding social activities. The non‐users had a slightly more conservative view of what a public library is, while the users were more informed about new developments and facilities. It seemed important to all groups that the public libraries are updated and inviting, but they expressed that recognisability was important.Practical implicationsBoth liberal and conservative attitudes were found among the respondents, but interestingly enough, there was little negativity towards change. On the contrary, it seems change is perceived as a requirement for public libraries to stay relevant. Their role as meeting places is one of the areas both users and non‐users expressed great interest in, and certainly an area worth investigating further.Originality/valueThere is not much research analysing the relationship and possible conflicts between different stakeholders. The research undertaken is likely to be of importance both to the academic community and the field of practice. |
