A Strategic Model of Price, Quality And Value

Autor:	Glenn R. DeSouza
Rok vydání:	2011
Předmět:	Microeconomics Cost price Market value added Price mechanism Value (economics) Market price Mid price Business Business and International Management Market value Industrial organization Limit price
Zdroj:	Journal of Applied Business Research (JABR). 9:50
ISSN:	2157-8834 0892-7626
DOI:	10.19030/jabr.v9i1.6094
Popis:	How do we gain market share? is a critical question, and the answer is usually anything but obvious. The ability to answer the question correctly is the hallmark of a growing and profitable company. This article presents a model of price, quality and value that can be used to explore answers to the question of market-share gain. The model is strategic in the sense that all measures are defined relative to the competition.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8e3e0a058317527fede38ab4d56323ee https://doi.org/10.19030/jabr.v9i1.6094 Zobrazit plný text záznamu