MEDIAMORFOSIS ITU BERNAMA BOOKTUBE: ANALISIS RESEPSI TERHADAP PENONTON BOOKTUBE

Autor:	Izni Nur Indrawati Maulani, Nurrahmawati Nurrahmawati, Andalusia Neneng Permatasari, Ferry Darmawan
Rok vydání:	2021
Předmět:	Interpretation (philosophy) media_common.quotation_subject General Engineering Media studies Sociology Audience analysis Content (Freudian dream analysis) New media Literacy Meaning (linguistics) media_common
Zdroj:	Interaksi: Jurnal Ilmu Komunikasi. 10:55-67
ISSN:	2548-4907 2301-6051
Popis:	This study aims to determine the audience's meaning regarding booktube. Booktube is content about books, such as book reviews, discussions with authors, video challenge, video bookshelf tour, book haul, etc on Youtube. This study uses a qualitative method with a reception analysis for participants belonging to the M Generations (Sesak Media Generation). Booktube interpreted differently by participants as audiences, which is interpreted as an ordinary content of YouTube that cannot replace conventional book reviews. Another interpretation of the audience regarding booktube is as a form that is not just ordinary content, but also a community and effort and attempt to increase the level of literacy in Indonesia.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8dda2be170260a3bd82fd39f06a205c1 https://doi.org/10.14710/interaksi.10.1.55-67 Zobrazit plný text záznamu