Autor:	Klaus Fog, Stephen Blanchette, Philip Munch, Christian Budtz
Rok vydání:	2010
Předmět:	Product brand Corporate branding Process management Multimedia Process (engineering) Strategic management Business computer.software_genre computer Storytelling
Zdroj:	Storytelling ISBN: 9783540883487
DOI:	10.1007/978-3-540-88349-4_3
Popis:	In the last chapter we discussed the four elements of storytelling, outlining the process of putting a story together. Here, we will show how companies can use this process for several purposes, both on a strategic management level, and on an operational level in day-to-day communication with employees.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8dd5423f4b441d12f0b199f03cd65381 https://doi.org/10.1007/978-3-540-88349-4_3 Zobrazit plný text záznamu