| Popis: |
The information eco-environment of the city, aimed at attracting investment, is designed to solve the problems of forming investment attractiveness, protection from unscrupulous investors, obtaining reliable information when justifying the implementation of investment projects, participation in them. Considering the dynamism of modern investment processes, the creation of an effective information eco-environment is an important component of the development of the investment process, especially from the point of view of ensuring effective interaction of its participants and attracting a wide range of investors to the investment activity process. Therefore, it is necessary to assess the impact of the information eco-environment on the processes of investment in the urban environment and increase the investment attractiveness of the city. However, the features of information support of the investment market specifically at the municipal level remain insufficiently studied. Based on the analysis of literary sources and an expert survey, this article examines the forms of information disclosure that are most effective from the point of view of investors; factors of investment attractiveness that should be paid attention to when forming an information eco-environment. Finally, this article suggests the identification of key areas of development of the urban information eco-environment, which can be transformed into the investment attractiveness of the city. The results showed that the systematic use of the information eco-environment of the city should create conditions for users to receive the necessary information promptly, which contributes to the activation of investment activity, increasing its efficiency. |
