| Popis: |
Section 1: Franchising - A Conceptual Overview 1. Franchising as an Entrepreneurial Venture Form 2. Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy Section 2: Franchising As An Organisational Form 3. The Theory of the Firm and the Structure of the Franchise Contract 4. The Choice of Organizational Form: The Case of Franchising 5. Franchising: Firms, Markets and Intangible Assets 6. Power in a Channel of Distribution: Sources and Consequences Section 3: Survival and Growth Rates In Franchising 7. Franchising: Promises, Problems, Prospects 8. Survival Patterns Among Newcomers to Franchising 9. Franchising Growth and Franchisor Entry and Exit in the US Market: Myth and Reality 10. Towards a Model of Franchise System Development Section 4: The Ownership-Redirection Debate 11. Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains? 12. Competative Advantage Variation over the Life Cycle of a Franchise 13. What we know about Ownership Redirection in Franchising: A Meta-analysis |
