Personal profile information as cues of credibility in online travel reviews

Autor:	Bharath M. Josiam, Zheng Xiang, Hee Lye Park, Haejung Maria Kim
Rok vydání:	2013
Předmět:	Source credibility Geography Planning and Development Credibility Applied psychology Advertising Social media Psychology Trip planning Earth-Surface Processes
Zdroj:	Anatolia. 25:13-23
ISSN:	2156-6909 1303-2917
DOI:	10.1080/13032917.2013.820203
Popis:	Given the importance of travellers’ reviews as a source of travel-related information, source credibility is becoming an increasingly crucial issue in terms of research and application. This study examines the role of self-disclosed personal profile information (PPI) as cues of source credibility in the context of travellers’ use of online reviews for trip planning purposes. The results show that the perceived congruence between PPI, i.e., reviewer location and travel interest, and the textual content of the review influences subjects’ judgements of the reviewer’s credibility. The findings suggest that the availability of the reviewer’s self-disclosed PPI serves as credibility cues for travellers’ assessments of travel reviewers. The implications of the study, as well as directions for future research, are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8d69f66bcd47319979194dfb8bc3aaa2 https://doi.org/10.1080/13032917.2013.820203 Zobrazit plný text záznamu