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The article examined the reasons for the decline in the apparel market, the issue of poor development of trade in Mongolian brand woolen knitwear and its place in fashionable retail. The study made the case for the development of formats that sell such clothing and identified tactual formats for which it is necessary to make changes. It also assessed the competitive position using the coordinate system of M. Porter's typical strategies, as well as the values of the target consumers. We found that brand clothes made from Mongolian woolen knitwear lack clear positioning. We demonstrated the possibilities to change the location and format of trade, and the necessity to employ various models of trade in Mongolian branded knitwear. |
