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The purpose of this research is to examine the effect of price and product completeness on purchasing decisions. This research was conducted quantitatively, with a causal type. The population of this research is buyers in B2 Variasi Motor Jombang. Hypothesis testing uses the t test and f test, and uses the R2 test and multiple linear regression analysis. The results showed that: 1) Price partially affects the Purchase Decision, resulting in a probability value of 0.00. 2) Product completeness partially affects the purchasing decision resulting in a probability value of 0.00. 3). Meanwhile, price and product completeness have a simultaneous effect on purchasing decisions, with a probability value of 0.00. Keywords: Price, Product Completeness, Buying Decision |
