| Autor: |
James G. Saunders, Robert L. Coe, James A. Anderson |
| Rok vydání: |
1969 |
| Předmět: |
|
| Zdroj: |
Journal of Broadcasting. 13:241-252 |
| ISSN: |
0021-938X |
| DOI: |
10.1080/08838156909386302 |
| Popis: |
While the preceding article discusses the theoretical and legal aspects of intramedium “economic injury” pleas, the present article analyzes ownership and audience data to determine some effects of cross‐media ownership. Do owners of more than one station in a given market (or owners of a station and a newspaper in the same market) find that their stations are more profitable than do owners of but a single station in a given market? After statistical analysis, the authors arrive at a “generally, no” answer. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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