Celebrity attraction in the minors: the case of Tim Tebow

Autor:	Kyle Liotta, Charles Garrett, Rodney J. Paul, Cody Barbuto
Rok vydání:	2019
Předmět:	Economics and Econometrics media_common.quotation_subject Christian faith Media studies Attendance Minor (academic) League Attraction Public arena Sociology Publicity Finance media_common College football
Zdroj:	Journal of Economics and Finance. 43:795-812
ISSN:	1938-9744 1055-0925
DOI:	10.1007/s12197-019-9470-5
Popis:	The movement of former college football star and NFL player Tim Tebow to the sport of baseball attracted considerable attention in 2017. Although many viewed his desire to play baseball as a publicity stunt, the athlete repeated stated his desires and intention to play baseball by working his way up through the minor leagues. Tim Tebow is not a normal sports figure, as he tends to be highly polarizing based mainly upon his willingness to voice his Christian faith in the public arena. This study examines the role of Tim Tebow on attendance by specifying various attendance models that relate to the teams and leagues in which he participated during the 2017 season. His mere presence was shown to substantially increase attendance, both at home and on the road, and the findings reveal that his actual performance did not significantly alter fan preferences to watch him play.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8c27899594420efa5544f7af1e5e79bb https://doi.org/10.1007/s12197-019-9470-5 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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