Analysis of the Effect Product Quality, Trustworthiness, Convenience, Perceptions of Usefulness and Price on Purchase Intention During the Covid Pandemic 19

Autor:	Fx. Pudjo Wibowo, Gregorius Widiyanto
Rok vydání:	2021
Předmět:	Coronavirus disease 2019 (COVID-19) media_common.quotation_subject Advertising Sample (statistics) Test (assessment) Trustworthiness Perception Pandemic General Earth and Planetary Sciences Quality (business) Product (category theory) Psychology General Environmental Science media_common
Zdroj:	Primanomics : Jurnal Ekonomi & Bisnis. 19:181-190
ISSN:	2614-6789 1412-632X
DOI:	10.31253/pe.v19i1.516
Popis:	This study aims to examine the effect of product quality on buying interest during the Covid 19 pandemic, trust in buying interest during the Covid 19 pandemic, ease of purchase interest during the Covid 19 pandemic, perceived usefulness of purchase interest during the Covid 19 pandemic, and prices on buying interest. The sampling method used was purposive side method, obtained a sample of 140 respondents. Methods of data analysis are using multiple linear regression, T test and F test for data processing using SPSS version 25. The results of this study prove that trust and convenience have a significant effect on buying interest during the Covid 19 pandemic, while product quality, perceived usefulness and price have no effect on purchase intention during the Covid 19 pandemic. While simultaneously have a significant effect on purchase interest in the future
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8ba1564344dabf8239971174a82f3632 https://doi.org/10.31253/pe.v19i1.516 Zobrazit plný text záznamu