Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals

Autor:	Sally J. McMillan, Eric Haley, Courtney Carpenter Childers
Rok vydání:	2018
Předmět:	Marketing 0508 media and communications 0502 economics and business 05 social sciences Agency (sociology) 050801 communication & media studies 050211 marketing Advertising Business
Zdroj:	Journal of Current Issues & Research in Advertising. 39:244-265
ISSN:	2164-7313 1064-1734
DOI:	10.1080/10641734.2018.1491435
Popis:	The advertising agency environment is changing and requires agencies to deal with many communications opportunities in emerging platforms. Many concepts from IMC (e.g., the importance of data-drive...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8ba0c927efd7d941855dac7cb02bb4af https://doi.org/10.1080/10641734.2018.1491435 Zobrazit plný text záznamu