Multimarket Contact, Strategic Alliances, and Firm Performance

Autor:	You-Ta Chuang, Kristina Dahlin, Kelly Thomson, Yung-Cheng Lai, Chun-Chi Yang
Rok vydání:	2015
Předmět:	Competition (economics) Strategy and Management Forbearance 0502 economics and business 05 social sciences 050211 marketing Business Market share 050203 business & management Finance Industrial organization Multimarket contact
Zdroj:	Journal of Management. 44:1551-1572
ISSN:	1557-1211 0149-2063
DOI:	10.1177/0149206315615399
Popis:	Research on multimarket contact and firm performance has produced mixed results. To reconcile this discrepancy, we theorize how varying levels of multimarket contact may generate mutual forbearance that influences firm performance. We also examine how strategic alliances moderate the relationship between levels of multimarket contact and firm performance. Our analysis of 233 semiconductor firms across 52 markets reveals that multimarket contact has an inverted U-shaped relationship with a multimarket firm’s market share. The number of strategic alliances that a firm has helps to further extend the positive effect of multimarket contact and mitigate its negative effect on the firm’s market share. Accordingly, our study contributes to the literature on multimarket competition by shedding light on the conditions under which multimarket contact may increase/decrease firm performance.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8b646a3385a93a5c590d3aac0921db55 https://doi.org/10.1177/0149206315615399 Zobrazit plný text záznamu