| Autor: |
Farwa Shah, Muhammad Sharif Abbasi, F. H. Chandio, Abdul Fatah Soomro |
| Rok vydání: |
2011 |
| Předmět: |
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| Zdroj: |
Journal of Enterprise Information Management. 24:30-52 |
| ISSN: |
1741-0398 |
| DOI: |
10.1108/17410391111097410 |
| Popis: |
PurposeIt has been argued that behavioural models of technology acceptance do not serve equally across cultures. This study aims to extend technology acceptance model (TAM) to suit in a developing country context. The model attempts to identify the relationship between social norms, management support and moderating factors voluntariness and experience.Design/methodology/approachThe study used a quantitative methodology to investigate the correlational paths. A cross‐sectional survey was completed by 504 academics working in higher educational institutes of Pakistan. The data were analysed using structural equation modelling (SEM) based on partial least squares (PLS) methods.FindingsThe extended model achieved acceptable fit and most of the hypothesised paths were significant. Determinant perceived usefulness was an important construct of the internet acceptance, i.e. R2=34 per cent more than behavioural intention. Moderator experience diminished the impact of usefulness on behaviour usage.Practical implicationsThe findings suggest that expecting acceptance behaviour from individuals on the basis of only TAM's constructs is not enough for introducing new IT technologies. The study reveals that an individual's perceptions are formed/changed through attitudinal and social beliefs, along with management support and usage experience.Originality/valueThe study is useful in non‐western cultural contexts. Specifically, in contrast to previous studies, diversity of individuals' acceptance behaviour is examined within a single south‐Asian country's context. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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