Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Autor:	Maria Ana Vitorino, Pradeep K. Chintagunta, Marco Shaojun Qin
Rok vydání:	2018
Předmět:	TheoryofComputation_MISCELLANEOUS Marketing Competition (economics) 0502 economics and business 05 social sciences 050211 marketing Business 050207 economics Business and International Management Industrial organization Supply and demand
Zdroj:	Marketing Science. 37:883-911
ISSN:	1526-548X 0732-2399
DOI:	10.1287/mksc.2018.1114
Popis:	This paper develops a structural model of demand and supply for tied goods that is used to quantify the impact of licensing on equilibrium prices and profits for firms in the single-serve coffee system industry.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8b32b35b2aedc85146299b3bc6cde8a4 https://doi.org/10.1287/mksc.2018.1114 Zobrazit plný text záznamu Plný text ve formátu PDF