| Autor: |
Milan Kubina, Diana Zraková, Mária Demjanovičová |
| Rok vydání: |
2019 |
| Předmět: |
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| Zdroj: |
Transportation Research Procedia. 40:1231-1237 |
| ISSN: |
2352-1465 |
| DOI: |
10.1016/j.trpro.2019.07.171 |
| Popis: |
Nowadays, the Internet is getting more and more to the forefront. Customers use the Internet more frequently for communication, search for information essential for their purchasing decision, but also for online shopping. Customers become very demanding and they increase their requirements on companies. Enterprises are trying to meet customers needs and demands in the best possible way. For this reason, their efforts focuse on optimization of their processes and on as quickly as possible products delivery to customers. Companies should therefore focus on their reputation in the online environment. This paper deals with issues of online reputation in the field of transport and logistics. The paper analyzes the impacts and consequences of the online reputation neglect in the transport and logistics field. Available statistics and data from which we could deduce connections with online reputation were analyzed. Recommendations were subsequently proposed. These recommendations can be used by companies to improve their reputation and gain competitiveness. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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