Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers
| Autor: | Tracy Jun-Feng Zhang, Noel Y.M. Siu, Joseph Lok-Man Lee |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Marketing
media_common.quotation_subject 05 social sciences Economic Justice Management Information Systems Work (electrical) Interactional justice Perception 0502 economics and business 050211 marketing Brand equity Distributive justice Psychology Attribution Social psychology 050203 business & management media_common |
| Zdroj: | Journal of International Consumer Marketing. 32:69-81 |
| ISSN: | 1528-7068 0896-1530 |
| DOI: | 10.1080/08961530.2019.1635551 |
| Popis: | The moderating effects of justice perceptions and stability of attribution on the relationship between brand equity and repurchase intention was investigated by applying both justice and attributio... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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