Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers

Autor:	Aleksa Dokić, Mladen Stamenković, Dragan Stojković
Rok vydání:	2023
Předmět:	Marketing Computer Networks and Communications Management of Technology and Innovation Computer Science Applications
Zdroj:	Electronic Commerce Research and Applications. 57:101234
ISSN:	1567-4223
DOI:	10.1016/j.elerap.2022.101234
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8a6d7b780c4ba706fac3355aad752673 https://doi.org/10.1016/j.elerap.2022.101234 Zobrazit plný text záznamu Full Text from ScienceDirect