Marketing Notes and Communications
| Autor: | David J. Luck |
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| Rok vydání: | 1969 |
| Předmět: | |
| Zdroj: | Journal of Marketing. 33:53-55 |
| ISSN: | 1547-7185 0022-2429 |
| DOI: | 10.1177/002224296903300310 |
| Popis: | This is a rejoinder to “Broadening the Marketing Concept” which appeared in the January 1969 issue of the JOURNAL OF MARKETING. Exception is taken to the broad concept of marketing advanced in that article. Reflections on the social contributions of marketing in the previous article are criticized, and business enterprise's social role for marketing affirmed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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