The impact of market actions on firm reputation

Autor:	Violina P. Rindova, Curtis M. Grimm, Ken G. Smith, Dax K. Basdeo, Pamela J. Derfus
Rok vydání:	2006
Předmět:	Competitive dynamics Strategy and Management media_common.quotation_subject Repertoire Stakeholder Time lag Affect (psychology) Action (philosophy) Similarity (psychology) Economics Business and International Management Industrial organization Reputation media_common
Zdroj:	Strategic Management Journal. 27:1205-1219
ISSN:	1097-0266 0143-2095
Popis:	Drawing on signaling theory, we hypothesize that a firm's reputation is shaped by its own market actions and the actions of its industry rivals. We view market actions as signals that convey information about the underlying competencies of firms and influence stakeholder evaluations of them. We find that the total number of a firm's market actions, the complexity of its action repertoire, the time lag in rivals' responses to its actions, and the similarity of its repertoire with those of its rivals positively affect its reputation. These results suggest that a firm's reputation is influenced both by its own actions and by its rivals' actions. Copyright © 2006 John Wiley & Sons, Ltd.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8a18b7a5eb8b4e8daac927b4a2e21eab https://doi.org/10.1002/smj.556 Zobrazit plný text záznamu Plný text ve formátu PDF