Some Basic Concepts for Marketing Renewable Energy
| Autor: | Christian Friege, Carsten Herbes |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
business.industry
020209 energy Distribution (economics) 02 engineering and technology 010501 environmental sciences Public good 01 natural sciences Marketing mix Renewable energy Credence good 0202 electrical engineering electronic engineering information engineering Product (category theory) Marketing business Prosumer Commodity (Marxism) 0105 earth and related environmental sciences |
| Zdroj: | Marketing Renewable Energy ISBN: 9783319464268 |
| DOI: | 10.1007/978-3-319-46427-5_1 |
| Popis: | Against the background of a modern understanding of marketing, which stresses value orientation and the interactive web, the attributes of renewable energy (commodity, low-involvement product, credence good, partially public good, product that needs explanation in two dimensions, and prosumer good), as well as the aims of the consumers of renewable energy, a marketing mix for green energy is developed. Policies on the product, pricing, distribution, and communication are analyzed in detail and presented with a particular focus on the specifics of regenerative energy. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|