What Generation Y in Greece thinks about Green Hotels
| Autor: | Dimitrios Paschaloudis, Panagiotis Pantelidis, Dafni-maria Nerantzaki, Vasiliki Vrana, George Karavasilis |
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| Rok vydání: | 2015 |
| Předmět: |
Cultural Studies
Value (ethics) Generation y Sociology and Political Science Strategy and Management media_common.quotation_subject Advertising Empirical research Originality Tourism Leisure and Hospitality Management Sustainability Business Business and International Management Marketing General Economics Econometrics and Finance ComputingMilieux_MISCELLANEOUS Tourism Demography media_common |
| Zdroj: | World Journal of Entrepreneurship, Management and Sustainable Development. 11:268-280 |
| ISSN: | 2042-5961 |
| DOI: | 10.1108/wjemsd-02-2015-0010 |
| Popis: | Purpose – Environmental awareness has significant impact on hotel selection. As hotel customers’ become more ecologically conscious tend to prefer hotels that have environmental policies in place. The purpose of this paper is to examine customers’ perceptions of what a green hotel should do or should be and exploring intentions to choose a green hotel. Design/methodology/approach – An empirical research study was conducted using an online survey. The questionnaire used investigates what a green hotel should do or should be environmental concerns, eco-friendly attitudes, eco-friendly activities, awareness, overall image, intention to pay more and intention to visit a green hotel. In total, 159 completed and usable questionnaires were received. Findings – Findings reveal that potential customers’ are highly environmentally conscious. However, they are not fully aware about green hotels and do not always intent to visit a green hotel, or are willing to pay more. Originality/value – Hotel customers’ perceptions towards intention to visit a green hotel are different among various ages and geographic locations. Thus, the study focuses on perceptions of Generation Y in Greece. Hotel managers should be aware of customers’ buying behaviour towards green practices and communicate more, green hotel practices. |
| Databáze: | OpenAIRE |
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