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Print experience is critical for becoming a skilled reader and leisure reading is a major source of print experience. Therefore, it is important that we understand what motivates individuals to read in their leisure time. Existing questionnaires measuring reading motivation are trait-based, generally involving self-reported ratings such as, “I enjoy reading.” These do not capture the dynamic, moment-to-moment changes in motivation that could occur (e.g. due to the text, social context). In this study, we used a willingness-to-wait paradigm to quantify the subjective value participants assign to books, based on the principle that people only wait for items that they find rewarding. We asked 40 adult participants to read book synopses and rate how much they enjoyed each synopsis. We then assessed whether participants would wait to learn more information about the book, predicting that adults would only wait when they rated a book as enjoyable. Our findings supported this prediction, and additionally demonstrated that enjoyment ratings were associated with reading comprehension. A traditional reading motivation questionnaire was not a good predictor of waiting decisions or reading comprehension. This novel paradigm allows us to investigate the decisions people make about reading and opens future avenues for investigating the factors affecting their choices. |
