Perfected value of the medical service: feature of formation
Autor: | Nataliya Kalenskaya |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Sociology of Medicine. 19:71-74 |
ISSN: | 2413-2942 1728-2810 |
DOI: | 10.17816/1728-2810-2020-19-1-71-74 |
Popis: | The study presents the results of the studies and observations of the process of forming the value of a medical service, on the basis of the application and description of the methodology of behavioral economics. Furthermore, it describes the behavioral approach of consumer behavior, their incentives, and reactions, as well as the stages of forming a contact of the consumers of a medical service. |
Databáze: | OpenAIRE |
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