Digital marketing assistance for MSMEs products in Kutai Kartanegara Regency

Autor:	Riza Meidinata, Sarlivia Sarlivia, Amelia Dwisafira, Rif’ah Rif’ah, Hendrik Batoteng, Ahyar Muhammad Diah, Surahman Surahman
Rok vydání:	2023
Předmět:	Geography Planning and Development General Earth and Planetary Sciences Water Science and Technology
Zdroj:	Community Empowerment. 8:454-458
ISSN:	2621-4024 2614-4964
DOI:	10.31603/ce.9026
Popis:	The community service program aims to provide an understanding of current technological developments, especially marketing digitalization. Training and mentoring were attended by MSME actors in the Loa Kulu District area. The program carried out are: 1) providing information related to digital marketing; 2) socialization of the establishment of MSME clinics; 3) training and assistance in using websites and social media; and 4) product shooting techniques. The results of the program show that MSME actors already have knowledge about the use of technology for marketing their products. Especially with the facilitation from the local government, the role of MSMEs in supporting regional economic growth is expected to be well realized.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8947b66d6f1daf5078392d6a233aea20 https://doi.org/10.31603/ce.9026 Zobrazit plný text záznamu