The Impacts of Supermarket Procurement on Farming Communities in India: Evidence from Rural Karnataka
Autor: | C. P. Gracy, Bill Pritchard, Michelle Godwin |
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Rok vydání: | 2010 |
Předmět: |
Economic growth
Rapid expansion business.industry Restructuring Food marketing media_common.quotation_subject Geography Planning and Development Management Monitoring Policy and Law Development Customer relationship management Agricultural economics Purchasing Procurement Agriculture Quality (business) Business media_common |
Zdroj: | Development Policy Review. 28:435-456 |
ISSN: | 0950-6764 |
DOI: | 10.1111/j.1467-7679.2010.00491.x |
Popis: | The rapid expansion of supermarket retailing, with its impact on farmer communities, represents a contentious part of India’s recent economic development. This article reports on three districts of Karnataka, where a survey of 78 farmers supplying fruits and vegetables to Reliance Fresh, a leading supermarket chain, reveals low levels of vertical co-ordination, a lack of written contracts, and highly competitive environments, with the quality parameters used by supermarkets specifying only a limited set of conditions. These findings suggest that supermarket-led restructuring in India has not yet reached a stable institutional situation. |
Databáze: | OpenAIRE |
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