Reagan's and carter's ad men review the 1980 television campaigns

Autor:	L. Patrick Devlin
Rok vydání:	1982
Předmět:	Politics Presidential election Higher education business.industry Communication Political science Media studies Television advertising business Mass media
Zdroj:	Communication Quarterly. 30:3-12
ISSN:	1746-4102 0146-3373
Popis:	These interviews reveal the television advertising techniques and the rationale for the methods used during the 1980 presidential election campaign. Each of the media coordinators ‐ Peter Daily for the Reagan campaign and Gerald Rafshoon for the Carter campaign ‐ directed campaigns that spent around $18 million. These interviews provide insight into what was communicated through television advertising by the Reagan and Carter campaigns and why.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::88c8111ad8481768a2d6a308f5f2c9c9 https://doi.org/10.1080/01463378209369422 Zobrazit plný text záznamu