ANALYSIS OF THE INTERNET COMMUNICATION MEASURES USED BY ACCOMODATION FACILITIES IN THE CZECH REPUBLIC

Autor:	Jitka Novotová
Rok vydání:	2018
Předmět:	Questionnaire based survey Social network business.industry Sample (statistics) Social media General Medicine Sociology Marketing business Accommodation
Zdroj:	Acta academica karviniensia. 18:50-61
ISSN:	2533-7610 1212-415X
DOI:	10.25142/aak.2018.020
Popis:	This article is about the accommodation capacities implementation progress regarding their use of on-line communication measures. The tested businesses are from the North Bohemian region. A questionnaire based survey was done with the sample of 342 accommodation facilities. The results show that the average number of on-line communication tools being used in an accommodation capacity is 5,5. It was found out that hotels use the highest number of on-line communication tools and that there is a correlation between the number of communication tools, which are used, and the facility capacity. In the next part the research focused on social media. The contemporary biggest social network is Facebook followed by YouTube. Though, the accommodation facilities are not very active on social networks. 46% of respondents submit new posts once in a month at maximum. On the other hand, 66% of respondents agree that social networks are beneficial for them. The conclusion is that social networks have business potential, which is not being fully utilized.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::88c3796683b6387126ef1424dcc30480 https://doi.org/10.25142/aak.2018.020 Zobrazit plný text záznamu