Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations
| Autor: | Lu Wang, June Wei, Ruyi Dai, Yixiao Li, Yuangao Chen, Shuiqing Yang |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Strategy and Management
05 social sciences Industrial and Manufacturing Engineering Structural equation modeling Computer Science Applications Management Information Systems Donation 0502 economics and business Industrial relations Survey data collection Intrinsic motivation 050211 marketing Psychology Social psychology 050203 business & management Self-determination theory |
| Zdroj: | Industrial Management & Data Systems. 121:1664-1683 |
| ISSN: | 0263-5577 |
| Popis: | PurposeThis study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations.Design/methodology/approachBased on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses.FindingsThe results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations.Originality/valueThe findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice. |
| Databáze: | OpenAIRE |
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