| Autor: |
Anable, J., Schuitema, G., Skippon, S., Abraham, C., Graham-Rowe, E., Delmonte, E., Hutchins, R., Kinnear, N., Lang, B., Stannard, J. |
| Jazyk: |
angličtina |
| Rok vydání: |
2011 |
| Předmět: |
|
| DOI: |
10.5286/ukerc.edc.000808 |
| Popis: |
The Consumer and Vehicles project looked at the potential long-term performance and cost of plug-in vehicles. It examined consumer reactions and behaviours in buying and using them. It explored supporting infrastructure, and included in-depth surveys with 3,000 consumers and real-world testing with 40 driversThis report documents work carried out to identify consumer responses to plug-in vehicles, including battery electric vehicles and range extended/plug-in hybrid electric vehicles.Systematic review of the existing literatureQualitative interview data was collected from 11 long-term users of plug-in vehicles, 40 mainstream consumers (each of which were loaned a vehicle for around six days) and 20 fleet managers.These tasks informed a large-scale survey of mainstream consumers (2,729 responses) about their attitudes and opinions regarding plug-in vehicles.The resulting data was used to produce a segmentation of mainstream consumers, in terms of their likelihood of purchasing a plug-in vehicle and the various factors underlying this likelihood.Factors examined includeddemographics,attitudes towards perceived functional, instrumental, symbolic and affective characteristics of plug-in vehicles,personality variables, andreported responses to incentives.Alongside the survey of mainstream consumers, a choice experiment was implemented to test the complex trade-offs consumers make between factors (e.g. price, range, infrastructure availability, etc). |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
