An innovative approach to sales lead generation using machine learning
| Autor: | Denis Edwards |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Muma Business Review. 5:035-037 |
| ISSN: | 2640-6373 |
| Popis: | Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads. |
| Databáze: | OpenAIRE |
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