An innovative approach to sales lead generation using machine learning

Autor: Denis Edwards
Rok vydání: 2021
Předmět:
Zdroj: Muma Business Review. 5:035-037
ISSN: 2640-6373
Popis: Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.
Databáze: OpenAIRE