Predicting consumer pro-environmental behavioral intention
| Autor: | Shahid N. Bhuian, Sujeet Kumar Sharma |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Value (ethics)
Leverage (finance) Strategy and Management media_common.quotation_subject 05 social sciences Sample (statistics) Islam Affect (psychology) Religiosity Originality Order (business) Political science 0502 economics and business 050211 marketing Business and International Management Social psychology 050203 business & management media_common |
| Zdroj: | Review of International Business and Strategy. 27:352-368 |
| ISSN: | 2059-6014 |
| DOI: | 10.1108/ribs-03-2017-0022 |
| Popis: | PurposeThe purpose of this paper is to study the role of religiosity in consumer pro-environmental behavioral intention (CPEBI). Consumer pro-environmental value, knowledge, concern and attitude predict CPEBI; however, previous findings are neither consistent about their predictabilities nor clear about the order of importance of these predictors. Further, while religiosity has the potential to affect values, beliefs, attitudes and behaviors, its role in CPEBI research has been neglected.Design/methodology/approachData are collected from a sample of 306 respondents from Oman, an Islamic country with mostly Muslim consumers, and analyzed using a neural network model.FindingsThis study finds that the most important predictors of CPEBI, in order of importance, are attitude, concern, knowledge, religiosity and value. Further, results indicate that religiosity moderates the impacts of, in order of importance, attitude, value, concern and knowledge on CPEBI.Research limitations/implicationsBoth businesses and policy makers can prioritize intervention strategies according to the importance of the predictors and can leverage faith-based messages and programs for promoting CPEBI toward creating a better environment for all.Originality/valueDetermining the predictabilities of psychological factors and their interactions with religiosity to predict CPEBI in Islamic countries is necessary for promoting environmentally friendly products in Islamic countries and for reducing the ecological damage to the environment. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|