We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty
| Autor: | Vesna Babić-Hodović, Alisa Mujkić, Maja Arslanagić-Kalajdžić |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Brand Management. 30:9-33 |
| ISSN: | 1479-1803 1350-231X |
| DOI: | 10.1057/s41262-022-00289-3 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full text from SpringerLink