The use of travel guidebooks by packaged and non-packaged Japanese travellers: A comparative study

Autor:	Brian King, Sachiko Nishimura, Robert Waryszak
Rok vydání:	2007
Předmět:	Tourism marketing Geography Tourism Leisure and Hospitality Management Tourism geography 0502 economics and business 05 social sciences Information source 050211 marketing Advertising Marketing 050212 sport leisure & tourism Japanese market Tourism
Zdroj:	Journal of Vacation Marketing. 13:291-310
ISSN:	1479-1870 1356-7667
DOI:	10.1177/1356766707081006
Popis:	This article attempts to ascertain whether tourist type (based on the degree of freedom exercised during travel) influences the use of travel information sources for decision-making, particularly in the case of guidebooks. A model is proposed incorporating the travel decision-making process and the selection of information sources. Four hypotheses are tested and the results indicate that tourist type has a considerable influence over the choice of travel information source. It was found that the greater the degree of freedom exercised by respondents during travel, the more that they used guidebooks both prior to and during travel. Guidebook usage was found to be widespread among all three segments of the Japanese market, though different patterns are evident at the various stages of the trip - before and after departure.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::87bcd46e99bdccf77cf5a7b877a39426 https://doi.org/10.1177/1356766707081006 Zobrazit plný text záznamu