Autor:	Valery A. Topinsky, Anna Sorokina, Alexey Chervonenkis
Rok vydání:	2013
Předmět:	Mathematical optimization Optimization problem Computer science Revenue Subject (documents)
Zdroj:	WWW (Companion Volume)
DOI:	10.1145/2487788.2487845
Popis:	We introduce the optimization problem of target-specific ads allocation. Technique for solving this problem for different target-constraints structures is presented. This technique allows us to find optimal ads allocation which maximize the target such as CTR, Revenue or other system performances subject to some linear constraints. We show that the optimal ads allocation depends on both the target and constraints variables.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::87b066dfec2411258e907d795ba01fe3 https://doi.org/10.1145/2487788.2487845 Zobrazit plný text záznamu